KOS00M X MINISO: Enhancing Product Aesthetics with Lighting

2023 03 25 23 15 43


KOSOOM advocates for a green, environmentally-friendly, and efficient lighting concept, while MINISO promotes the idea of returning to nature and restoring the essence of products.

Project Introduction

MINISO is a lifestyle store that has become a popular destination for young people, offering a collection of everyday items that are both practical and stylish. KOSOOM shares the same values of simplicity, naturalness, and quality, and has therefore provided a lighting solution that complements this ethos. Located at Miniso, Calle Adolfo Bioy Casares, 2 Local 0015 planta baja, 28051 Madrid, Spain, the project aims to provide customers with high-quality, visually appealing products that add emotional value to their shopping experience. By blending aesthetic appeal with functional excellence, KOSOOM’s lighting solutions are designed to enhance the ambiance of the store and elevate the overall shopping experience for customers.

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Design and installation plan

The plan adheres to the concept of “quality, creativity, and environmental protection” and adopts a combination of high-efficiency LED tube lights and high-efficiency LED track spotlights to provide comprehensive lighting for the store. It differentiates between key areas and regular areas, creating unique lighting designs for product shelves and end caps to highlight product features and enhance the overall customer experience.

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For regular areas, the CDL001-E downlight is used to provide lighting. This lighting solution guarantees a comfortable visual experience while also guiding the eye. It meets the necessary lighting requirements for walkways while also controlling energy costs.

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The TRL003 track spotlight is the ideal lighting solution for key areas. With a color rendering index (CRI) greater than 90 and a luminous efficiency of PF0.9, this light is perfect for retail applications such as food, fashion, and small gifts. Its high luminous flux makes it particularly suitable for use in rooms with high ceilings. The 350° rotatable and 90° tiltable head makes it versatile for a wide range of applications. It can be equipped with a dimming driver and adjusted to the desired illumination level to suit different scenarios. This spotlight is specifically designed for the retail display of creative ornaments and gift items, ensuring excellent yield and chromatic saturation to achieve stronger and more vivid colors.

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The TRL003 track-mounted spotlight serves a dual purpose by providing illumination for both the track and the checkout counter. This feature ensures that the products are clearly visible for customers and facilitates the cashiers in their checkout operations.

Advantages of lighting scheme:

  • Create exciting points of interest by highlighting the shelves and endcaps with attractive lighting.
  • Increase foot traffic and improve conversion rates by adding eye-catching displays at the back of the shelves.
  • Improve the perceived quality of the products with high color rendering index lighting, stimulating customer desire to purchase.
  • Ensure long-lasting lighting fixtures with stable temperature control, which can extend the lifespan of the fixtures up to 30,000 hours, while reducing energy consumption. Compared to traditional lighting, it can save about 1540 euros on electricity bills per year. The longer the usage time, the more evident the energy-saving effect will become.

Kosoom offers its customers free consultation and lighting design services, providing technical support from project planning to lamp installation and debugging. Our robust product supply chain features a complete product portfolio that is CE and ROHS certified, with 24-hour online service response and faster delivery speeds.

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